Blue-collar HR tech startup bluworks raised USD 1 mn in a pre-seed round led by Saudi VC Khwarizmi Ventures, with participation from Acasia Ventures, Camel Ventures, and a group of angel investors, the startup said in a press release (pdf).

Where is the money going? The funds will help the company build and enhance its product sand grow its team, “with the ultimate aim of becoming the top destination for companies seeking to optimize management of blue-collar workers in the region.”

About bluworks: Founded in 2022, blueworks is the region’s only HR tech platform that manages the lifecycle of blue-collar employees in several industries. The company collects data for firms employing blue-collar workers, streamlining scheduling, communication, and payroll across distributed teams and locations. With thousands of blue-collar workers and tens of clients like Crave, Qahwa, and Cilantro already on board, blueworks is currently focused on the F&B and retail sectors, with plans to expand into manufacturing, construction, and facility management.

What they said: “We are excited about getting strategic investors on-board that can provide us with access to both local and regional markets, to which we are looking to expand,” co-founder Farah Osman (LinkedIn) said. “There is no shortage of industry use cases similar to Egypt around the world, and we are eager to tackle them with our innovative workforce management solutions.”

Where to next? bluworks plans to set up shop in the GCC, starting with Saudi Arabia, Osman told Enterprise.

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