GB Auto to distribute MG cars in Jordan: GB Corp’s automotive arm GB Auto and MG Motor Jordan — the former distributor of the Chinese-owned automotive brand in Jordan — have launched a JV to take over the management of the MG Motor dealership in the country, according to a statement (pdf) from GB Corp. The move is part of GB Corp’s efforts to expand across the region.
The details: The JV — dubbed GKS — will be the exclusive distributor of MG passenger cars in Jordan. “The new JV will have all the needed resources to quickly grow the MG Motor brand in Jordan, focusing on both, an elevated brand experience and market share, through the sales and aftersales superior offerings and competitiveness,” the statement said.
Not the company’s first MG gig in the region: GB Auto has been distributing MG vehicles in Iraq after entering a partnership with China’s state-owned SAIC Motor — the parent company of MG Motor — in 2020.
What they said: “GB Auto remains committed to its strategic vision, maintaining market leadership and fostering long-term growth through prudent regional activities. The integration of the MG brand in Jordan into our portfolio marks a significant milestone, reaffirming our position as a pivotal player in the automotive sector,” GB Corp’s IR head Marina Kamal told Enterprise.