Next on the menu: Snackmaker Edita has launched its newest frozen baked products line, Molto Forni, the company said in a statement(pdf). Molto Forni, an extension of Edita’s flagship brand Molto, is designed for “consumption at home” and will develop the company’s “traditional on-the-go snack packages,” the release said, without saying when shoppers can expect the range to hit supermarket shelves.

Edita has been spending big on its frozen food segment: “Our venture into the frozen food sector falls right within our growth strategy of expanding into new segments and diversifying our revenue streams,” said Edita chairman Hani Barzi. Edita plans to inject EGP 400 mn into Edita Frozen Food Industries — previously Fancy Foods — which it acquired in May for EGP 380 mn and in addition to doubling its capex in 2023 to EGP 800 mn.

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