Vezeeta has appointed Ola Aly El Din( LinkedIn) as its first chief operating officer, the company told Enterprise. Aly El Din has been at Vezeeta for six years and starts her new role after serving as the company’s vice president of business development and government relations, where she helped lead its growth strategy across the Middle East and Africa region. Aly El Din has more than 15 years of experience in the healthcare sector, including a 12-year stint at Iqvia, where she rose to become the company’s offering development manager for Egypt and the Levant.