Visa appoints new senior VP and chief marketing officer for CEMEA

Visa has appointed Tarek Abdalla (LinkedIn) as its senior vice president and chief marketing officer for Central and Eastern Europe, Middle East, and Africa (CEMEA), effective 2 May, it said in a press release (pdf) yesterday. Abdalla joins the company after serving as TikTok’s general manager for the Middle East, Africa, Turkey and South Asia for a year. Prior to that he spent a decade at Google, working his way up to becoming the regional marketing director.