Have Ramadan jingles completely taken over your mind like us or are you normal? How is it that even after we have refined the speed of our “skip ad” button-hitting skills into a competitive sport, we still end up learning all the songs by heart? But we have to hand it to the creatives in the industry: Some of that stuff is pretty good. And let’s face it, it’s part of the holy month’s charm.

Vodafone is leading the telecom behemoths with 20 mn views on Youtube as Amr Diab’s unmistakable voice reminds us of all the people whose unwavering love and support make life worth living. Parents, friends, partners — the ad is about being grateful for the proverbial backbones we sometimes take for granted. Mo Salah, his wife Magi, and their two little girls make a heartwarming appearance that gets us all emotional when the football megastar holds his wife as the lyrics describe how she believed in him and stuck with him through it all (watch, runtime 2:52).

Etisalat opted for an inspirational message about being your own competition. The ad featured some of the country’s most recognizable faces including musician and composer Omar Khairat, singer Wegz, and squash champion Nour El Tayeb — twofold. The idea being to promote the fact that the only person you must challenge and surpass is the one you see in the mirror (watch, runtime 2:03). It’s an interesting take, but we can’t help but see the uncanny similarities with this Porsche ad (watch, runtime: 1:00).

WE kept things light and cheerful with Donia Samir Ghanem as she recounts all our favorite things about Ramadan — from big gatherings, to favorite desserts, outings and more (watch, runtime 2:16).

Orange, however, did not take any prisoners and hit us right in the feels with an ode to the go-getters: The working moms, job-seeking youth, and small business owners. Luckily the clip ends on a happy note with all their hard work being rewarded as Hussein al Jasmi serenades us about “Rizq,” or how God provides. The anthropologically-inclined among us might rightfully see this as a nod of encouragement to all those currently undergoing financial stress (watch, runtime 2:34).

Memaar al Morshedy’s ad charmed us thanks to the graceful Razane Jammal. The Lebanese-British actress was featured dancing and singing along with Mahmoud el Esseily as they danced on a beach to promote the developer’s latest coastal community, Zahra (watch, runtime 2:53).

Talaat Moustafa Group (TMG) has not one, but two lengthy commercials for Madinaty. The first one, which features actor Karim Abdel Aziz, is a documentary-length ad for the gated city, which reportedly houses a staggering 600k people (watch, runtime 3:31). The second video is less factual and leans more towards the typical gated community-style ad with Amr Diab taking over the soundtrack (watch, runtime 2:13).

We can’t conclude without a tip of the hat — or a standing ovation — to Sir Magdy Yacoub. At this point, we have perfected sobbing in front of our screens down to a science. And we are sure you will too. The famous cardiothoracic surgeon’s renowned institution — the Magdi Yacoub Heart Foundation — is behind an ad where we are reminded of the strength of the littles. The commercial’s song, performed by Angham and Esseily, pays homage to young patients suffering from heart conditions and reminds us of our collective responsibility to do everything in power to alleviate their pain so that they may enjoy the blissful childhoods all kids deserve (watch, runtime 1:36).

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