Local e-payments, loyalty and data analytics startup ZealPay has appointed Sherif Abdou (LinkedIn) as managing director, according to a press release (pdf). Abdou has more than two decades of experience in the telecoms sector and joins the company after spending 18 years at Vodafone, most recently serving as head of commercial operations for Vodafone Cash e-wallets at the company’s business in Egypt. He will oversee ZealPay’s expansion plans in the EMEA region and shape strategy for new data-driven loyalty solutions in the local market.