If you’re banker isn’t jumping off airplanes for you, then you are not China rich: Citibank China is having a senior banking executive star in a dozen James Bond-style online ads in an unconventional bid to grab the attention of China’s emerging investor class, reports Bloomberg (watch, runtime: 2:44). Citi’s 007 is none other than Darren Buckley, head of consumer banking for Citigroup China, who rides motorcycles, masters kung fu and pulls fire out of thin air while often in pursuit of a glamorous, dark-haired woman, played by Buckley’s real-life wife. Citi is among 100 foreign banks in China who are scrambling to compete with well-established local institutions using creative means.

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