STARTUP WATCH- Cairo-based FMCG trucking startup Illa has raised a USD six-figure investment in a seed funding round from Averroes Venture Capital, AUC Angels, and other local and regional angel investors, according to a press release (pdf). The startup plans to use the latest investment to expand in Egypt and explore other regional markets. Illa cooperates with freelance truck drivers to allow users seeking rentals to book a specific truck type and add pickup and dropoff details. Illa launched in March 2019 and was a part of Flat6Labs Cairo’s Spring 2019 cycle. Their clients currently include FMCG giants such as Coca-Cola, P&G, Nestle, and PepsiCo.

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