To sell products, sell experiences: We spoke to Majid Al Futtaim Properties CEO Ahmed Galal Ismail in last week’s episode of Making It about how retail is keeping up with online commerce in emerging markets, and the role of a mall in a community. The company is a top foreign investor in Egypt, having deployed some EGP 40 bn here Egypt since 2002, and operating dozens of Carrefours and four malls across Cairo and Alexandria.

You already have a podcast player on your iPhone, or you can listen to the episode through our website (no download required). We’re also on Google Podcasts | Anghami | Omny. Making It is on Spotify, but only for non-MENA accounts.

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