Small businesses in Egypt and the wider MENA region are getting a boost from a campaign Facebook launched under the hashtag #LoveLocal (watch, runtime 1:01). The campaign, which features a number of homegrown businesses in Egypt and the region, encourages users to support their local economies to offset the impact of covid-19. Some 41% of businesses in the MENA region have slashed their workforce, according to data gathered in July 2020 for the Future of Business survey (pdf). On the flipside, 20% of regional businesses reported a shift to online marketing and sales to make up for lost revenue.

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