STARTUP WATCH- The Egyptian nationalist inside us is *REALLY* unimpressed: Food delivery service formerly known as Otlob will soon become Talabat. Berlin-based Delivery Hero has announced that it will rebrand its Egypt arm Otlob as Talabat from 1 September, Menabytes reports. The name change comes as the company seeks to “consolidate” the Talabat brand, which operates in most of the region outside of Egypt. Otlob has been a mainstay of Egypt’s delivery services and was the first online delivery platform in the region when it was founded in 1999.

Talabat is also planning a major recruitment drive: The Dubai-based company will add 50k new delivery drivers to its fleet, and launch a new mobile app as it expands its operations in Egypt, CEO Tomaso Rodriguez said.

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