How Trella is bringing efficiency to the trucking industry: Trella co-founder and CEO Omar Hagrass managed to streamline an industry as fragmented as trucking by connecting shippers and carriers directly through a booking system resembling ride-hailing services, and in the process doing away with middlemen. As covid-19 hit and supply chain disruptions became the norm, Trella’s services became essential to lessen time consumption and inefficiency.

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