Why should businesses care about podcasting? As a form of marketing, podcasts are an effective way to tell stories. Take Greene Financial and Insurance Services, an advisory firm that found podcasting a fun and inexpensive tool to attract more valuable clients. The company’s podcast, The Engineer of Finance, now has 106 episodes under its belt, tackling everything from consumer finance and business management to global trends that are moving the markets. According to company founder Ken Greene, the podcast has succeeded in attracting new clients from across the country, telling Forbes that “It might be one of the best things I’ve done marketing wise.” Simply put, podcasts can be a relatively inexpensive way of marketing your company to a rapidly expanding pool of listeners.

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