Businesses need to adapt to the “woke” generation if they are to stay relevant -FT

Businesses need to adapt to the concerns of the “woke” generation: Capitalism needs to be reset in 2020 to start delivering on the needs and expectations of younger generations who will soon be the customers of businesses, the Financial Times says in this short video (watch, runtime: 04:45). Environmental and social concerns have changed and industries need to start becoming good stewards of the environment if they are to remain competitive among the younger demographic. This means that no-meat diets, renewable energy, and green bonds are likely to be the way forward for corporates trying to win over a generation more concerned with purpose and promises than ever before.