EFG’s new mortgage financing arm Bedaya is eyeing EGP 500 mn in sales next year, EFG Finance CEO Walid Hassouna told Hapi Journal. The new arm, which is set to launch before the year is out, is a cooperation between EFG, Talaat Moustafa Group, and GB Capital, and will be led by Tarek Abou Gendia. Hassouna said that the company has hired a management team and set up two headquarters in east Cairo and Sheikh Zayed.

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