Egypt’s PeopleToPeople campaign has been named “the best promotional movie in the Middle East” by the World Tourism Organization (UNWTO). The announcement came at the latest meeting of UNWTO’s General Assembly, which took place in St Petersburg between 9 and 13 September. PeopleToPeople, curated by global travel brand Beautiful Destinations, was released last month and is intended to showcase Egypt’s citizens as “welcoming, proud, and eager to show their country.” Tourism Minister Rania Al Mashat, who attended the UNWTO meeting, unveiled more details of the ministry’s global tourism campaign, which includes partnerships with international media companies like Beautiful Destinations, CNN, Discovery, and Expedia.

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