Starbucks opens new branch in Westeros: Unless you’re swordsmith or a horse breeder, most companies wouldn’t consider trying for product placement in the medieval universe of Game of Thrones. Starbucks managed the impossible in Sunday’s episode though, when a coffee cup appeared by mistake in front of one of the series’ main characters. Cue a large amount of free publicity for the coffee giant as viewers took to Twitter for social media banter. Starbucks’ response? “TBH we’re surprised she didn’t order a Dragon Drink.” The WSJ has more. The only catch: It wasn’t a Starbucks cup after all, just a standard item from craft services that happened to get Starbucks the equivalent of USD 2.3 bn in unpaid publicity, CNBC reports.