Uber sees Egypt as one of its “most promising markets” in the Middle East

Uber sees Egypt as one of its “most promising markets” in the Middle East, where it is going after the region’s “exploding youth population,” Nicolas Parasie writes for the Wall Street Journal. The ride-hailing company has been expanding its presence in Egypt and elsewhere in the region as it looks to reach 1 bn users ahead of an IPO that could be value the company at c. USD 120 bn. Although some countries in the region, including Jordan and Qatar, are not major contributors to the company’s top line, the region’s allure lies in “its booming population of tech-savvy youth.”