Philip Morris launches anti-smoking campaign in the UK

When the Marlboro Man tells you it’s time to quit smoking… Tobacco giant Philip Morris has launched an anti-smoking campaign in the UK in which it claims to envisage a future devoid of smoke, according to Reuters. The move, which is drawing the ire of some organizations that campaign against smoking, is part of the company’s push to encourage smokers to transition away from traditional cigarettes and towards its alternative products, such as vapes and e-cigarettes (watch, runtime: 1:45).