The World Bank is leading a new effort to incorporate social accountability in public service projects by applying the Sustainable Rural Sanitation Services Program, which integrates the accountability tool Citizen Report Card. Amal Faltas writes in the World Bank’s MENA blog: “The fact that the instrument is new for the Government of Egypt makes the buy-in and the ownership by both government and citizens an indispensable prerequisite for its successful application. The process has been strongly supported by senior officials of the [Housing Ministry]. They have showed openness to improving the monitoring and evaluating of the performance of the [water and sanitation companies] by giving citizens a say in assessing the quality of service.”