Whether they’re running Fortune 500 companies, three-person startups or established family businesses, execs across the US this morning are debating Amazon boss Jeff Bezos’ annual letter to shareholders. The letter touches on everything from artificial intelligence to why he insists it’s still “Day 1” for Amazon. The opening note to Amazon’s annual report is being taken as a lesson on how even an established giant can continue to innovate as if it’s a startup, and plenty of attention is being paid to his notion that you need to make decisions with only 70% of the information you’d like to have — and not be afraid to rapidly admit when you chose the wrong path. You can read the full letter here in Amazon’s SEC filing or catch coverage in the Wall Street Journal, Business Insider or CNBC.