JWT’s promotional campaigns to focus on specific destinations in Egypt

The Tourism Ministry has decided to make specific tourist destinations and sites the focus of its promotional campaigns and suspended promoting Egypt as a whole in light of the recent attacks and the ensuing damage to the country’s brand, sources tell Al Shorouk. This moratorium will continue for the next several months. Tourism Development Authority head Hisham El Demery is expected to meet with the heads of ad agency JWT to discuss the new strategy ahead of the launch of new campaigns in Italy and Germany.