100% Egyptian Cotton at London’s International Fashion Showcase 2017

“100% Egyptian Cotton” to be featured at London’s International Fashion Showcase 2017 presented by Mercedes-Benz. Due to run 17-21 February, 100% Egyptian Cotton is billed “a fashion installation featuring Egypt’s best emerging designers.” Egypt is the only Arab country to be represented in this year’s show. The installation is being curated by Susan Sabet, a rare Egyptian name on the Business of Fashion’s list of 500 most influential people in fashion, and features designers including:

• Norine Farah – womenswear
• Jayda Hany – footwear
• Reem Jano – jewelry
• Sabry Marouf – handbags and jewelry
• Marsuma by Nour Omar – textiles painting
• Okhtein – handbags
• Maram Paris – womenswear

The exhibition is supported by British Council Egypt and CIB, the largest private sector bank in Egypt. Sahara by Shahira Fawzy has provided the Egyptian cotton for the installation. You can learn more about the event here in the official press release (pdf).