Tourism Development Authority (TDA) head Hisham El Demery confirmed allegations that the authority is behind on payments to ad agency JWT, but said that the authority is not to blame (shocker, we know), according to Al Mal. El Demery also said the TDA is working on a payment schedule for German companies in preparation to launch a promotional campaign in Germany, Youm7 reported. As we noted last week, JWT chief Hany Shoukry said the agency has only received EGP 8.5 mn from what it’s owed for the This is Egypt campaign, and has had to pay some USD 24 mn out of pocket.
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