Chinese automaker Rox rolls its first Abu Dhabi-built cars off the line, with exports — not just local sales — as the real target

Rox cars off the line in Abu Dhabi

Rox Motor’s Abu Dhabi facility has produced its first three Adamas SUVs, each stamped “Made in the Emirates,” state news agency Wam reports. Two of the first units are reportedly already headed out on a marketing drive across West Africa, per Business Today Middle East — before most UAE buyers have seen one in person.

Why it matters: The plant is meant to scale fast — from an initial 20k vehicles in 2027 to 300k a year by 2030 — and it's built to serve both UAE demand and export markets, according to AGBI. That export mandate is the real story: it's a test of Abu Dhabi’s push to attract foreign manufacturers. It launched the SAVI cluster at Masdar City in 2023 to support the development of smart and autonomous technologies. The cluster has since onboarded firms including UK-based Gridserve and China’s EHang Holdings, and is expected to contribute AED 44 bn to GDP and create up to 40k jobs by 2045.

BACKGROUND- The firm has partnered with the Abu Dhabi Investment Office to set up its regional HQ in the emirate and expand its local operations. Rox had also partnered with ADX-listed Borouge for the petrochemicals firm to supply it with polyolefin materials for its Adamas SUV.

Abydos 2 starts testing

Amea Power has started trial operations at its Abydos 2 solar project in Aswan’s Benban area in Egypt, paving the way for full commercial operation and grid connection in September 2026, Asharq Business reports, citing an unnamed source. The trial phase comes about three months after the originally targeted June 2026 commercial operation date.

What to expect from the project: The facility pairs 1 GW of solar PV capacity with a 600 MWh battery energy storage system, making it Africa’s largest single-site renewable energy project once operational. It is expected to deliver more than 3k GWh annually, enough to power over 500k homes while reducing carbon emissions by nearly 1.6 mn tons per year.

The project operates under a 25-year PPA with the Egyptian Electricity Transmission Company, and electricity will be sold at a tariff of USD 0.028/kWh, well below Egypt’s average generation cost of USD 0.072/kWh, according to the Dutch Development Bank (FMO), one of the project financiers. Once online, Abydos 2 will raise the country’s total renewable capacity to 11.5 GW and boost Amea Power’s Egypt portfolio to over 2.5 GW of wind and solar, plus 2.4 GWh of storage.