2PointZero’s Maseera acquires Egyptian consumer finance platform + Multiply, KSA’s Alarabia to invest in global advertising firms

M&A-

International Holding Company’s investment arm 2PointZero’s recently acquired fintech Maseera Holding has acquired Egyptian consumer finance platform Adva, making it its data and tech hub for North Africa, according to a press release. The company — which has now applied for a digital consumer finance license in Egypt — focuses on offering financing for middle- and low-income segments in Egypt through an AI-driven credit scoring model that uses alternative data like mobile usage insights.

REMEMBER- 2PointZero acquired Maseera in February, pledging USD 1 bn into the Egyptian fintech to support its expansion, rebranding, and the establishment of a new Abu Dhabi-based entity under the Maseera Holding name.

INVESTMENT-

Multiply, KSA’s Alarabia to invest in out-of-home advertising: Abu Dhabi investment firm Multiply Group inked an agreement with Saudi advertising firm Alarabia Outdoor Advertising to set up an investment entity dedicated to investing in the global out-of-home advertising sector, according to a bourse disclosure (pdf). The two companies will be looking at acquisition targets beyond the Middle East and North Africa region, including in advertising tech and AI like supply-side platforms that will help develop digital advertising propositions.