MENA <> India Corridor 
MENA+ Edition 
Egypt Edition 
UAE Edition 
Saudi Edition 
Logistics (MENA) 
Share
Read Full Issue 
Meta Platforms has appointed Kunal Shah (LinkedIn) as the new global head of WhatsApp. Shah is the founder of Bengaluru-based fintech startup Cred, where Meta will also pour USD 900 mn as part of the appointment, as per a post on X.
WhatsApp taps India leadership: Shah, who founded Cred in 2018, will succeed Will Cathcart, who is moving to another role within Meta after seven years leading WhatsApp. The appointment speaks to India’s growing strategic importance to Meta, as WhatsApp serves more than 500 mn users in the country.
What Cred brings to the table? Cred operates a members-only platform for high-credit-score consumers, offering payments, lending, ins., wealth management, and lifestyle services. The company serves 17 mn monthly users, processes more than 40% of India’s credit card repayments, and manages over INR 240 bn (USD 2.5 bn) in lending assets for partner institutions.
