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Saudi Arabia’s national carrier announces rebrand + Agility logistics park gets new customer. PLUS: More from Syria, China and Iraq

by enterpriseam adminLogistics (MENA)
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AVIATION-

KSA’s Saudia announces rebrand: Saudi Arabia’s national carrier Saudia unveiled a new brand identity and livery as part of a wider strategic digital transformation aimed at strengthening the airline’s support for the kingdom’s vision 2030, according to a press release. The rebranding of the livery includes a new brand color identity comprised of green, blue, and sand, and aims to reflect Saudia’s plans to expand its fleet and destinations, according to the release.

The carrier also introduced an AI virtual assistant to boost its customer digital experience, making it the first in the region to do so, the release adds. The transformation comes to improve customer experience and streamline operations and processes.

ZONES-

Kuwait’s Agility leases a facility at its park in Maputo to DSV: Freight and logistics provider DSV Global Transport and Logistics has chosen to use Kuwaiti outfit Agility’s logistics park in Maputo, Mozambique to manage storage and distribution for an undisclosed global beverage customer, according to a press release. DSV has leased 12k sqm at the facility, and can potentially add another 2k sqm to help its customer meet seasonal demand for raw materials, bottles, packaging, and finished products, according to the release.

TRADE-

Syria + China eye stronger trade ties: The Syrian-Chinese Business Council held a meeting to discuss enhancing trade and economic cooperation between the two countries, Syrian Arab News Agency reports. The meeting also explored methods to overcome obstacles to trade, including by establishing a Syrian-Chinese office led by entrepreneurs to adress issues related to money transfers.

ALSO WORTH KNOWING-

  • I raq’s General Railway Company has completed maintenance and rehabilitation for its a railway bridge in Samawah, to provide quick and safe transportation for the trains traveling from crude oil refineries in Al Dora, Baiji, and Al Qayyarah to the port of Umm Qasr, and the transportation of grains to the port, and silo sites. (Ministry statement)
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