Brands for Less plans KSA distribution center to meet growing demand

Brands for Less lines up first distribution hub to cater to Saudi market: UAE-based budget fashion retailer Brands for Less (BFL) is launching a new logistics distribution center at Sudair City for Industry and Businesses in Riyadh, Saudi Arabia, following an agreement signed with the Saudi Authority for Industrial Cities and Technology Zones (Modon), the company said in a press release. The new facility will allow the retailer to manage its retail operations in the kingdom and to “meet the evolving demands of the Saudi market,” the statement said.

The details: The new 38k square meter facility — which will have capacity for 3 mn products — is expected to cost SAR 60 mn, Executive Chairman and CEO of BFL Toufic Kreidieh said. The center will employ 350 professionals to work at the site, the statement added. The new distribution hub will be equipped with a fully automated system geared towards streamlining handling and minimizing errors, the company said.

About BFL: The UAE-based retailer was first founded in Lebanon in 1996 before moving to the UAE in 2000, according to the statement. The outfit operates in seven markets across Europe and the Middle East and gears its offerings to provide international brands at up to 80% markdowns on their original retail price. The company currently operates more than 20 stores across Saudi Arabia and over 100 stores worldwide, the statement added.