Good morning, friends. Our big story today is all about the latest Houthi attack on Saudi territory — missiles and drones targeted Abha International Airport yesterday. We also look at Neom’s new pitch, which ditches the ambitious promises for more realistic delivery and commercial viability timelines.
PLUS- Fitch’s Head of Middle East Bank Ratings Redmond Ramsdale speaks on what lies ahead for GCC banks; Riyad Bank rolls out AT1 sukuk program; and the REDF announces more affordable mortgages for Saudi homebuyers.

The EnterpriseAM Egypt Forum is back — and this year, we're giving the full day to the one question on every business leader's mind: What does AI actually mean for your company, your people, and your own job?
Leaders in New York, London, Abu Dhabi, and Singapore are asking the same things, and nobody has built a playbook that works yet. We're all figuring it out in real time — and for Egypt, the stakes are unusually high.
Egypt could leapfrog a generation on the back of this technology — or watch AI hollow out the industries and jobs we can't afford to lose. The leaders who get literate early will be the ones who get to decide which road we take.
Every session on stage answers one question: "So, what do I actually do about it?"
Join us on 5 October in Cairo. Seats are limited and attendance is by invitation only.
Request your invitation here.
Mortgages from SAR 699
First-time Saudi homebuyers in Riyadh, Jeddah, and Dammam can now access mortgages starting from SAR 699 a month. The Real Estate Development Fund (REDF) has launched an Alternative Financing Program that channels capital directly to banks to support mortgage issuance, with instant financing approval, according to state news agency SPA. Saudi National Bank is the first banking partner, with the National Housing Company making selected units available. The REDF said additional banks will follow.
Why it matters: Saudi Arabia’s homeownership rate still falls short of the government’s 70% target, and affordability remains a main barrier. Knight Frank puts the ceiling Saudi nationals are willing to pay at SAR 1.5 mn per home. The move marks the REDF’s attempt to bring financing within reach for buyers priced out of conventional lending.
SPL’s budget reality check
PIF’s football budget cuts could be heading to the courts. Boards across PIF-owned Saudi Pro League clubs are assembling legal teams ahead of the 2026/27 season, expecting contract disputes from players whose salaries can no longer be met in full after PIF-mandated budget cuts, Intelligence Online reports, citing unnamed sources. London and New York law firms are already preparing for what comes next.
By the numbers: The Big Four — Al Hilal, Al Nassr, Al Ittihad, and Al Ahli — are collectively facing cuts of USD 200-400 mn. Marquee names like Cristiano Ronaldo are being prioritized for full payment while lower-profile and injured players are more exposed. Some of these players were signed for salaries that dwarf anything in Europe.
How we got here: When PIF acquired the four clubs in 2023, budgets were generous enough to lure stars from Europe’s top leagues. That approach is now being unwound as part of a broader spending recalibration across PIF’s portfolio that has already seen it pull the plug on LIV Golf’s funding.
REMEMBER- PIF has also been looking to exit its football holdings. Lower-table privatizations have gone through, with Al Kholood passing to US private equity firm Harburg. The Big Four have proved harder to sell. Prince Alwaleed bin Talal took a 70% stake in Al Hilal through Kingdom Holding in April for USD 340 mn, but PIF retains indirect exposure through its 16.9% holding in KHC. No comparable transactions for the remaining three clubs are currently on the table, with few foreign investors willing to enter Saudi football at this stage, Intelligence Online reports.
Al Sharif eyes USD 100 mn Cairo hotel conversion
Al Sharif Group is reportedly in discussions with the Egyptian government to redevelop three government-owned buildings in Downtown Cairo into hotels. The project is valued at USD 100 mn and would deliver 750 rooms across three hotels, averaging 250 rooms each.
The counterparties: Two of the buildings are being negotiated with Egypt’s sovereign wealth fund; the third with Cairo Governorate.
Why it matters: Al Sharif is building a Cairo hospitality portfolio from government-owned real estate. The Shepherd Hotel, already under development on the Nile Corniche, was the first move. Three more buildings across two government counterparties would give the group a sizable downtown footprint at a time when Egypt’s hotel pipeline is at record levels — Cairo alone has 53 projects in the construction pipeline.

Destination Sahel is back for a second edition — and this year, it's not just about the beach.
Gulf sovereign wealth funds are pouring billions into the North Coast, Gulf buyers keep showing up despite regional headwinds, and a new 400km master plan could reshape the whole coastline before summer’s out.
Over this season’s series, stay tuned to see who's really buying Sahel, where the money's coming from, and what could still go wrong.
Plus, the hotels, restaurants, and openings worth checking out this summer.
Tap or click here to subscribe to the Egypt edition, delivered to your inbox tomorrow, Wednesday, July 15.
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The big story abroad
The US-Iran war continues to escalate: The US is reinstating a naval blockade on Iranian shipping through the Strait of Hormuz, US President Donald Trump said, adding that the US will become the waterway’s guardian in exchange for a 20% cargo fee. Full supertankers carrying oil would pay around USD 30 mn by that math.
Strikes are not stopping, either: As the US military carried out its third consecutive night of strikes on Iran yesterday, Trump also threatened to target Pickaxe Mountain — a heavily fortified site near a damaged uranium enrichment facility. Iranian media reported explosions in Bandar Abbas and Kish Island.
ALSO- The UK is set to designate Iran’s Islamic Revolutionary Guard Corps a terrorist group, placing sanctions on the organization. Washington did the same seven years ago.
Meanwhile, on Wall Street: Five of the US’ largest banks are set to earn the highest investment banking fees — USD 11.1 bn — in four-and-a-half years, fueled by massive mergers and SpaceX’s blockbuster listing this year. Thanks to SpaceX’s listing alone, 23 investment banks saw USD 500 mn in fees — the highest ever paid by an IPO. The five banks’ M&A fees are forecast to jump 30% y-o-y to over USD 4 bn in 2Q.
And in the AI world: DoorDash, Siemens, and Airbnb are among a slew of companies resorting to China-made AI models, which are cheaper, increasingly capable, and sometimes easier to run. Models like DeepSeek and Z.ai are leapfrogging US rivals in token consumption in 2026, according to data from LLM tracker OpenRouter.
Paramount’s Gulf-backed USD 110 bn acquisition of Warner Bros has hit another roadblock, after 12 US states filed an antitrust lawsuit claiming that the proposed merger will hamper competition and harm cinemas and television distributors. Paramount responded by saying the tie-up will help it compete with companies like Netflix.


