MoneyHash integrates Azm Fintech’s Edaat platform for Saudi merchants

MoneyHash has partnered with Azm Fintech to connect merchants to Saudi Arabia’s digital payments ecosystem through Edaat, Azm’s licensed billing and collections platform, the company said in a press release. “Instead of building and maintaining separate integrations, businesses can access Sadad through Edaat’s gateway through their existing MoneyHash integration,” KSA Country Director and General Manager at MoneyHash Abdullah Khayat tells EnterpriseAM.

Faster, leaner payments: “Across our platform, we’ve seen customers reduce operational effort by up to 65% and accelerate time to market for new payment integrations by up to 80%. While the exact impact of this partnership will vary depending on each merchant’s payment setup and scale, bringing these local capabilities into the MoneyHash ecosystem enables businesses to achieve those efficiencies while accessing trusted payment infrastructure in the Kingdom,” Khayyat says.

Target audience: “We see value across all customer segments, but businesses with growing payment operations are likely to benefit the most,” Khayat says. Large enterprises gain operational efficiency by centralizing payment management, while fast-growing digital businesses and e-commerce merchants can expand their payment capabilities without increasing integration complexity. SMEs also benefit by accessing enterprise-grade payment infrastructure without significant development resources.

The platform is industry-agnostic, but MoneyHash aims for particularly strong demand from sectors with high transaction volumes and complex payment operations, including retail, e-commerce, travel, digital services, fintech, and marketplaces.

The Saudi orchestration market itself has matured, Khayat says. Awareness has grown noticeably across sectors, compared to a couple of years ago. “Now we’re seeing people recognize the real, tangible value of having an orchestration layer: not just as a nice-to-have, but as something that solves genuine operational pain points. That awareness shift is accelerating adoption faster than I expected.”

Biggest pain points: Fragmentation is one of the big pain points in the Saudi market, according to Khayat. As businesses grow, they often end up managing multiple payment providers, local payment methods, reporting systems, and reconciliation processes independently.

ALSO- Azm Fintech is another step in expanding partnerships. MoneyHash sees building a strong local ecosystem as central to its Saudi strategy. “We continue to expand our network of payment providers, fintech partners, and financial institutions, giving merchants access to the capabilities they need through a single integration,” Khayat adds.