Good morning, folks. In today’s issue we look back at this year’s FIFA World Cup tournament and how it may herald a new — and decidedly digital — future for the sport. To better understand football’s AI-powered age, we sat down with Federico Pienovi, CEO for APAC & MENA at sports tech firm Globant. Our conversation looks at the company’s partnership with the Saudi Pro League, its efforts during this year’s tournament, the local sports ecosystem, and the 2034 World Cup — hosted in our neck of the woods.
Localization is up next. The Saudi Water Authority is driving local production of critical desalination tech, anchoring the world’s first energy recovery device manufacturing facility outside the US.
BUT FIRST- Geopolitical tensions escalated overnight on both the Red Sea and eastern fronts. Yemen’s Houthis said they targeted a Saudi oil tanker they say crossed the group’s naval blockade, despite warning calls. Meanwhile, the Defense Ministry intercepted multiple drones that targeted oil facilities in the Eastern Region last night. The attacks were launched by Iran-affiliated militias from Iraqi territory, the ministry said. In coordination with the US military, the Saudi armed forces conducted retaliatory strikes on the Iraq-based militias.
The EnterpriseAM Egypt Forum is back — and this year, we’re giving the full day to the one question on every business leader's mind: What does AI actually mean for your company, your people, and your own job?
Leaders in New York, London, Abu Dhabi, and Singapore are asking the same things, and nobody has built a playbook that works yet. We're all figuring it out in real time — and for Egypt, the stakes are unusually high.
Egypt could leapfrog a generation on the back of this technology — or watch AI hollow out the industries and jobs we can't afford to lose. The leaders who get literate early will be the ones who get to decide which road we take.
Every session on stage answers one question: “So, what do I actually do about it?”
Join us on 5 October in Cairo. Seats are limited and attendance is by invitation only.
Request your invitation here.
Hormuz’s middle path
Iran and Oman are negotiating an agreement to restart commercial shipping through Hormuz — with one proposal centered on reopening the waterway's middle passage — in a sign the physical chokepoint on Gulf oil exports could start easing before the diplomatic freeze fully lifts, Bloomberg reports. Even after an agreement, owners would still need naval safety assessments, ins. guidance, and proof the pause in attacks will hold — as the middle passage contains mines laid by Iran, and those would need to be cleared before ships can use it regularly.
Oman is pushing a regional management system, not an Iranian-controlled corridor. Muscat has reportedly presented Tehran with a Gulf-backed mechanism modeled on cooperation in the Strait of Malacca, Reuters reports. The proposal would prevent any one state from controlling Hormuz and create a voluntary fund paid into by users to cover navigation management, environmental protection, and search-and-rescue services
IN CONTEXT- Oman had previously introduced temporary routes north and south of Hormuz’s regular traffic lanes, while Iran pushed ships toward monitored crossings close to its coast for maritime services.
The Red Sea’s loss is Sidi Kerir’s gain
At least eight VLCCs are heading to Egypt’s Sidi Kerir Mediterranean terminal — with arrivals scheduled through mid-August, as Houthi threats and rising war-risk ins. costs push tankers away from Saudi’s Yanbu export terminal and toward Egypt’s pipeline workaround, Bloomberg reports. Aramco started offering additional crude cargoes from Sidi Kerir on a spot basis earlier this week, with no volumes or pricing disclosed.
Why Sidi Kerir? Sidi Kerir lets tankers collect Saudi crude in the Mediterranean without entering the Red Sea or paying Suez Canal tolls. Saudi barrels move through Aramco's East-West Pipeline to Yanbu, then north through the Red Sea to Ain Sokhna. From there, the crude crosses Egypt via the Sumed pipeline and loads onto tankers at Sidi Kerir on the Mediterranean.
Aramco is also weighing a new pricing mechanism for Sidi Kerir cargoes sold to Asia to reflect the higher shipping costs created by rerouting through Sumed, three sources in the know told Reuters. One source estimated the detour around the Cape of Good Hope could add about USD 10 mn per cargo — roughly USD 5 per barrel.
Yanbu traffic, meanwhile, is drying up: No tankers were publicly visible at Yanbu early yesterday, though some may have loaded with their transponders switched off. Traffic through Bab Al Mandab remained relatively brisk, with Chinese vessels, tankers carrying Russian crude, and ships linked to Iran-friendly countries continuing to transit, while Western and more risk-averse Asian operators diverted or limited their exposure.
Alwaleed bin Talal snaps up 5% of Lucid
PIF-backed Lucid Group got a shot in the arm after Prince Alwaleed bin Talal acquired a 5% stake in the company in a USD 129.5 mn transaction, according to a filing. The purchase of 19.5 mn shares was executed during a recent dip in the firm’s stock price, a spokesperson for bin Talal said.
Markets fawned over the news: Lucid shares jumped 31% during yesterday’s trading offering a reprieve for the EV maker, which have taken a 75% plunge over the past 12 months. Lucid recently saw its biggest single-day plunge, dropping over 50% following now-debunked rumors that it is weighing a take-private bid or bankruptcy filing.
A rough time for Lucid: The company has been striving to recover from a turbulent 2025, bringing in new CEO Silvio Napoli and enlisting consulting outfit AlixPartner to improve operations. Despite the critical phase, the PIF doubled down on its backing with a USD 550 mn investment via its Ayar Third Investment arm.
Become a morning regular
What’s moving Saudi Arabia’s economy, in your inbox every weekday. Free of charge.
***
You’re reading EnterpriseAM Saudi, your essential daily roundup of business, economics, and must-read news about Saudi, delivered straight to your inbox. We’re out Sunday through Thursday by 7am Riyadh time.
EnterpriseAM Saudi is available without charge thanks to the generous support of our friends at Tas’heel and Hassan Allam Properties.
Want to send us a story idea, request coverage, ask for a correction, or otherwise get in touch? Reach out to us on [email protected].
DID YOU KNOW that we also cover Egypt, the UAE, the MENA logistics industry, and the MENA <> India corridor?
Were you forwarded this email? Tap or click here to get your own copy of EnterpriseAM Saudi delivered every weekday.
***
The big story abroad
After a four-day pause in direct US-Iran hostilities, the Islamic Revolutionary Guard Corps launched an “attempted surprise attack” on US military bases in the region, the US Central Command said. A US military base in Jordan was reportedly targeted, Axios reports.
FIFA is looking to sell around 20% of FIFA Forward Enterprise — a new commercial entity valued at some USD 20 bn. FIFA has enlisted JPMorgan to help raise USD 4.2 bn this year by courting external investors. The move has drawn criticism from fan groups, lawmakers, and UEFA, Europe’s governing body of football, with critics accusing the Switzerland-based non-profit of selling out.
China’s battery giant CATL is making strides into AI, power grids, and ships. As the world’s leading battery manufacturer, the company now powers AI data centers, positioning itself at the forefront of the global transition from fossil fuels to renewable energy, grid stabilization, and heavy industry electrification. Its batteries already power some 1k vessels off China’s coastline and rivers and ports.

Destination Sahel is back for a second edition — and this year, it's not just about the beach.
Gulf sovereign wealth funds are pouring billions into the North Coast, Gulf buyers keep showing up despite regional headwinds, and a new 400km master plan could reshape the whole coastline before summer’s out.
Over this season’s series, stay tuned to see who's really buying Sahel, where the money's coming from, and what could still go wrong.
Plus, the hotels, restaurants, and openings worth checking out this summer.
Tap or click here to subscribe to the Egypt edition, coming out in your inbox today.



