Foodics buys out Norma AI in seven-figure acquisition

Foodics fully acquires Norma: Local restaurant management and POS solutions provider Foodics has completed its full acquisition of Norma AI, the Greek hospitality analytics startup it first partially acquired in 1Q 2025.

The agreement folds Norma’s team into Foodics’ AI division, completing a seven-figure transaction funded from a USD 100 mn AI war chest Foodics had already earmarked, CRO Belal Zahran tells EnterpriseAM.

Zahran frames the Norma integration as part of a broader platform play, where intelligent solutions are embedded across the tech stack, helping restaurant owners make sense of complex analytics and act faster. Clients who rely on the platform daily are harder to displace, driving retention, while premium AI tiers are on the roadmap as a direct revenue line. “Our goal is to be the ultimate end-to-end solution — the intelligent ecosystem that our operators can virtually live in to run every aspect of their business,” Zahran says.

The goal is irreplaceability: Foodics operates across over 40k branches in the GCC and North Africa. At that scale, Norma’s tech will form the data layer Foodics is betting will make the platform hard to rip out. “That’s what we’re focused on — how we can become so irreplaceable that existing clients never leave, and new clients naturally choose us,” Zahran says.

REMEMBER- The Norma buyout follows last year’s acquisition of UK-based online ordering platform SoloVenture, alongside stakes in SME accounting system Add and F&B supply chain platform Arzaq Plus. CEO Amad AlZaini told EnterpriseAM in 2024 that acquisitions were part of the company’s expansion plan.