Lenovo appointed Tareq Alangari (LinkedIn) as senior vice president and president of its Middle East, Turkey, and Africa business, it said in a press release. Alangari will lead the wider regional portfolio from Lenovo’s new headquarters in Riyadh’s Al Majdoul Tower, established last August.

Why this matters: The move comes exactly a year after Public Investment Fund’s Alat closed a USD 2 bn strategic investment in the PC and server maker, giving Alat a 12% stake. The investment is predicated on deep localization, where Lenovo is bringing a clean energy-powered manufacturing hub — set to go online this year — to produce Saudi-made PCs and servers.

The bench: Alangari joins a C-suite bench steering Lenovo’s localized strategy in the Kingdom, including Lawrence Yu (head of RHQ), Giovanni Di Filippo (VP for Saudi Arabia), and Zoran Radumilo (CTO for Saudi Arabia).

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