Abu Dhabi’s EIIC is now a minority holder in Joe & The Juice

EIIC takes a bite out of Joe & the Juice: Abu Dhabi-based Emirates International Investment Company (EIIC) acquired a minority stake in Copenhagen-born high-end juice and coffee chain (and home of the famous Tunacado) Joe & The Juice, according to a press release (pdf). The transaction valued the business at USD 1.8 bn.

It’s business as usual here: The move points to continued outbound M&A by Emirati investors which appear to be in buy mode, snapping up stakes in global brands with high regional resonance, even during times of geopolitical unrest.

EIIC? EIIC is the investment arm of National Holding, a heavyweight player with a deep footprint in UAE retail and hospitality. It holds stakes in Talabat, Lulu Hypermarket, Abu Dhabi National Hotels, and more.

What’s next: “Joe will leverage National’s expertise in scaling international consumer and hospitality brands,” the company told EnterpriseAM in an emailed statement. They declined to comment on the size and value of the stake.

Who else sits at the cap table: Global growth equity firm General Atlantic, which manages some USD 118 bn in assets including Huda Beauty’s spun-off fragrance business Kayali, will remain Joe & the Juice’s majority shareholder.

By the numbers: Joe & The Juice posted USD 500 mn in revenue last year, and operates over 480 stores across 23 markets across North America, Europe, and Asia in addition to the Middle East.