Mintoak acquires Dubai’s ICC Loyalty

Mumbai-based payments infrastructure provider Mintoak acquired Dubai-based ICC Loyalty, marking its expansion into rewards and customer engagement for the financial sector, according to a press release. Together, the two firms are looking at USD 30 mn in combined annual revenue.

What’s Mintoak getting? ICC Loyalty works with more than 30 banks, its reach spans 11 mn customers, and its services target financial institutions. Its pitch includes using campaigns and incentives to boost retention rates and customer activity.