Visa has appointed Fadi Moukaddem (LinkedIn) as senior vice president and group country manager for the UAE, Kuwait, and Qatar, following the creation of a dedicated Gulf sub-region within its Central and Eastern Europe, Middle East, and Africa (CEMEA) operations, according to a press release. Visa’s CEMEA headquarters will be in the Emirates, with the new structure bringing the three markets under a single leadership mandate as it looks to boost local partnerships.

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Moukaddem’s 12 years at Visa most recently included serving as SVP and CFO for its CEMEA operations, covering 87 markets. His background includes senior positions at PepsiCo International and Nokia Networks, and in his new role he will oversee Visa’s operations, strategy, and partnerships across the UAE, Kuwait, and Qatar.

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