Middle East beauty startup raises USD 3 mn in seed funding: Dubai-based beauty and wellness startup Amaani has secured USD 3 mn in seed funding, backed by Peak XV’s seed platform, Surge, according to a press release (pdf). The funds will go toward expanding the retail and online presence of its debut skincare and haircare brand Aïza both regionally and globally. The funding round marks Surge’s first seed investment in the MENA region.

About Amaani: Founded by Shubham Poddar (LinkedIn), a former Sequoia India investor who led the company’s Middle East expansion, Amaani aims to scale global beauty brands from the region. The company’s first brand, Aïza, has exceeded USD 2 mn in annualized revenue since its online launch in May.

Tags: