New wealth manager in town: Wealth management firm Wealthbrix CapitalPartners has officially launched operations from the Dubai International Financial Center (DIFC), according to a statement. Licensed by the Dubai Financial Services Authority, the newly established firm will offer private wealth, asset management, and corporate finance advisory services to clients across the Middle East, Asia, and Europe.

Who’s backing it? Wealthbrix launched with an eight-figure USD equity raise backed by a group of global investors, including family offices, a venture capital firm, and regional angel investors. No other details on the funding round and the identities of the investors were disclosed. Wealthbrix’s team brings together a group of private banking and wealth management veterans who have overseen upwards of USD 30 bn in assets under management.

Targeting a market gap: The firm is focusing on mid-tier m’naires with USD 5-30 mn in investable assets — a fast-growing but underserved segment, and ultra-high-net-worth individuals (UNHWIs), according to Wealthbrix. “This is a rare moment to elevate and optimize how wealth is managed in the region,” said CEO Rajesh Khanna.

The pitch: Wealthbrix’s platform includes open-architecture investment access, in-house asset management capabilities, multiple global custody partners, and integrated debt and equity advisory. Clients will also be able to use a digital dashboard that offers consolidated portfolio reporting and a comprehensive view across banks and asset classes. As part of its long-term strategy, the firm is also building a DIFC-based fund platform to anchor investment activity locally.

New funds incoming: The firm is planning on launching several DIFC-domiciled funds, CityWire quotes Wealthbrix’s asset management head Steve Corrin as saying. A fixed income fund and a regional money market fund are set to be the first to be rolled out, with multi-asset strategies slated to follow this year.

Why Dubai + why now? The emirate represents “a unique convergence of regulatory clarity, global talent, and a robust entrepreneurial ecosystem,” Khanna said, while advisory board chairman Hamad Buamim added that “[t]his is the Dubai moment.”

IN CONTEXT- The launch comes amid a historic shift in global wealth flows, with an estimated USD 85-100 tn set to change hands by 2050, including around USD 1 tn in the GCC. In the UAE alone, more than 6.7k m’naires relocated to Dubai in 2024, with over 30k expected in the next five years — a trend Wealthbrix is looking to tap into.