Multiply Group consolidates three assets under Multiply Media Group: Abu Dhabi-based investment firm Multiply Group launched Multiply Media Group (MMG), unifying its out-of-home portfolio companies BackLite Media, Viola Media, and Media 247, according to a press release (pdf). Out-of-home companies operate advertising in public spaces like on public transport and in malls.

The target: Although the new entity is headquartered in the UAE, it will target expanding its regional and international advertising footprint in Saudi Arabia, the US, the UK, and Europe.

MMG will operate 3k advertising units across the UAE, including over 75 premium assets on Dubai's Sheikh Zayed Road. The group holds long-term partnerships with Dubai's Roads and Transport Authority (via Mada Media) and Abu Dhabi's Department of Municipalities and Transport.

ICYMI- The launch follows Multiply Group's joint venture agreement with Saudi Arabia's Al Arabia for investments in global out-of-home advertising in April, according to a separate press release (pdf), and the signing of another MoU with Saudi Media Company.

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