Top 50 Emirati brands worth AED 325 bn: The value of the top 50 most valuable brands in the UAE grew 22% y-o-y to AED 325 bn, Khaleej Times report, citing data from London-based valuation consultancy firm Brand Finance’s Middle East 150 2025 report. Adnoc consolidated its position as the country’s most valuable brand, growing 25% to reach USD 19 bn. e& took the fourth spot, having seen growth of 701% since 2024 to USD 15.3 bn. Saudi’s Aramco retained the top spot in the region for the sixth year in a row.

Behind the results: The report noted that the UAE and Saudi Arabia remain the dominant players in the region’s brand rankings thanks to economic diversification and innovative strategies. Investments in green energy, digital transformation and artificial intelligence in particular backed up the UAE’s results.

REMEMBER- Three Emirati companies — Adnoc, e&, and Emirates — were named in January by Brand Finance among the world’s 500 most valuable brands.

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