Citigroup has tapped Carmen Haddad (LinkedIn) as vice chair of its Middle East private bank, according to a staff memo seen by Enterprise Haddad will head up the wealth division, and lead on client relations to cater to the growing number of family offices and high net worth individuals coming to the region.

During her 25-year tenure with Citigroup, Haddad has held senior roles including as chief country officer for its Saudi Arabia and Qatar operations, and headed up the bank’s Gulf, Egypt, and Levant section. She now transfers over to the private bank from the client organization side.