Abu Dhabi Commercial Bank (ADCB) launched an ADGM-based fintech arm focused on AI, blockchain, and analytics for financial services firms and banks, naming it Meedaf, according to a press release. The new venture will offer AI-based tools for collections and risk assessment, blockchain-based security systems, and customer loyalty management platforms. ADCB’s Group Chief Business Officer Abdulla Al Shamsi will be responsible for Meedaf’s strategic direction and growth.

Why it matters: The venture aims to address operational challenges in the region’s banking sector, including fraud detection, regulatory compliance, and customer engagement as digital transformation accelerates.

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