DWTC + Informa will launch a joint venture in Dubai: Dubai World Trade Center (DWTC) will merge its B2B events business with UK-based Informa Group ’s B2B events business in Dubai and “connected partner markets,” according to a company statement. The B2B events-focused joint venture will be headquartered in Dubai and is expected to be fully operational by 4Q 2025.

Informa takes majority stake: Informa will hold a 52% stake in Informa International, Informa said in a press release (pdf). The agreement, structured as a “merger of equals,” where two similar-sized businesses merge to create a new entity, involves no upfront payment. The new entity is expected to generate some USD 700 mn in revenues.

Informa International will focus on the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector across the Middle East, South Asia, and Africa. The company will oversee more than 40 leading events, including Gulfood in the food sector, GITEX in the information and communication technology sector, World Health Expo in the healthcare sector, GISEC in the cybersecurity sector, Dubai Airshow in the aviation sector, and Middle East Energy in the energy sector.

REMEMBER- DWTC is expanding amid Dubai’s events boom: DWTC tapped UK-based Mace Grouplast October to oversee the first phase of the AED 10 bn Dubai Exhibition Center expansion, set for completion by 2026. The full project, part of Dubai’s 2040 urban plan, will be finished by 2031, doubling exhibition space and event capacity.

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