Three Emirati companies — Adnoc, e&, and Emirates — were named among the world’s 500 most valuable brands in London-based valuation consultancy firm Brand Finance’s latest report (pdf).

Adnoc was named the UAE’s most valuable brand for the seventh consecutive year, with the brand value rising 25% y-o-y to reach USD 18.9 bn in 2025. The energy giant now stands as the Middle East’s second most valuable brand, and sixth globally among oil and gas companies. It also climbed 23 spots to secure the 105th place in the Brand Finance Global 500.

e& is the fastest-growing telecom brand globally: e& recorded a more than 700% increase in brand value at USD 15,3 bn, making it the top fastest-growing brand in the telecom sector. The company also ranked among the top ten most valuable telecom brands in the world, managing to achieve an AAA brand strength rating in 2025.

REMEMBER- e& secured the top spot as the Middle East’s strongest brand and the world’s strongest telecoms brand, with a AAA rating in Brand Finance 2024 report.

Emirates also jumped 64 spots to secure the 280th place in the ranking.

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