Insider to invest AED 462 mn in UAE, Middle East expansion: Global marketing technology platform Insider plans to invest AED 462 mn to drive its expansion across the UAE and Middle East, aiming to create 70 new jobs in the region by 2027, according to a statement. The investment is part of a broader growth strategy after the company secured a USD 500 mn Series E funding round led by General Atlantic.

Where else is the money going? The company plans to use the funds to broaden its AI capabilities, pursue M&As, and expand research, development, and global sales initiatives across 28 countries, according to the statement.

About Insider: Founded in Turkey in 2012 by CEO Hande Çilingir, the company uses AI-powered solutions to personalize, segment and predict customer behavior, with over 1.5k customers including Toyota, Samsung, Walt Disney and L’Oreal.The company’s client base in the region includes Emirates NBD and Air Arabia. UAE-based venture capital firm Wamda Capital had also backed the startup with a USD 2.2 mn investment in 2016. Insider’s last funding round in 2023 — led by Qatar Investment Authority — placed its valuation at c. USD 2 bn, Bloomberg reports.

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