Majarra acquires Lableb: UAE-based Arabic digital content provider Majarra acquired Lableb, a local Arabic AI and natural language processing (NLP) startup, for an undisclosed sum, according to a press release. The two companies share founders and shareholders.

The move marks Majarra’s entry into the AI sector: “Through Lableb, we see immense potential in bringing real-life applications to Large Language Models (LLMs), some of which have emerged from our region,” said Majarra's executive chairman Abdulsalam Haykal and CEO Ammar Haykal.

Lableb will maintain its operational independence under the transaction, focusing on Arabic language processing challenges.

About Lableb: Founded in 2017 by Kinda Altarbouch (LinkedIn), Lableb’s Arabic AI and Natural Language Processing (NLP) technology powers content discovery, personalization, enterprise search, and recommendation engines. Its clientele includes online stores, government platforms, news websites, and enterprise software providers, including Microsoft, AWS, and e-commerce platforms Zid, Salla, and Shopify.

About Majarra: The mediatech company —founded in 2004 by Abdulsalam Haykal (LinkedIn) — provides Arabic content through its Majarra App, featuring a library of over 50k articles, videos, and audio content.

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