Dubai-based SaaS platform Growdash secures AED 6.8 mn in a seed funding round, according to a press release. The funding was led by Oryx Fund, Hambro Perks’ Mena-focused VC, and Oraseya Capital, part of Dubai Integrated Economic Zones Authority. Abu Dhabi-based Hub71 also participated in the round, along with existing investors TPN Investments, and GCC Angels, and industry angels like AngelSpark, Mohamed Zourob, and Abdullah Mohamad.

Where the money’s going: “With our seed financing, we will accelerate our product roadmap, doubling-down on machine learning and building new, innovative features that align with our product methodology,” Growdash’s chief experience officer Enver Sorkun said.

Looking ahead: The company intends to launch its technology in restaurants in Saudi Arabia later in 2024 and to become a “first mover” in central eastern Europe.

About Growdash: Founded in 2022 by former Talabat employees Sean Trevaskis (LinkedIn) and Enver Sorkun (LinkedIn), the company has become a leading provider of restaurant analytics and business intelligence in the region, serving over 300 restaurant brands across 4k locations in the UAE, Kuwait, and Qatar.

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