Cypriot digital marketing platform Digital Tree has completed its acquisition of a majority stake in Dubai-based IT and AI services provider PlatX for an undisclosed sum, according to a company statement. Digital Tree plans to use PlatX’s AI-powered customer relations management solutions to fuel its expansion in the Middle East.

What they said: “By combining forces [...] we can offer an end-to-end, holistic solution across the modern user journey combining digital, social, voice, and data channels,” said Digital Tree CEO Phanos Demetriou.

PlatX’s offerings include AI, voice, and data automation, with omnichannel platforms that integrate chatbots, speech analytics and CRM software, according to its website.

IN OTHER M&A NEWS-

India’sNodwin Gaming to acquire Dubai-based Ninja Global: Indian gaming company NazaraTechnologies subsidiary Nodwin has acquired 100% ofDubai-based gaming company Ninja Global, according to a bourse disclosure (pdf). The acquisition will help Nodwin expand its footprint in the Middle East and Turkey region, and sets it up to expand to Central Asia. The value of the acquisition was not disclosed.

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